tag:blogger.com,1999:blog-286329862011-12-14T13:14:31.547-06:00One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.comBlogger271100tag:blogger.com,1999:blog-28632986.post-15328512242829510922011-07-27T10:32:00.011-05:002011-12-14T13:08:00.553-06:00

Some have estimated that the human brain, when compared to modern mechanical memory storage devices, can store something along the line of 2.5 petabytes [a million gigabytes] of data.It has been said for years that we as humans do not utilize nearly all of our brain function. The recent movie Limitless addresses this and looks at what might be possible if we could access all of this capacity by

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com1tag:blogger.com,1999:blog-28632986.post-8823240531948541652011-06-30T13:18:00.002-05:002011-06-30T13:20:58.098-05:00

A recent RIM television campaign for the BlackBerry Playbook has been released and revolves completely around the ability to play flash based web content on the tablet. The music is Queen’s soundtrack to the 1980 Movie Flash Gordon, and the voiceover talks extensively how the “best of the web” is now available on the BlackBerry tablet.That is it.RIM approved an entire campaign revolving around

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com0tag:blogger.com,1999:blog-28632986.post-17027304891529364172011-06-16T18:42:00.005-05:002011-06-16T18:52:04.738-05:00

As a follow up to something we addressed earlier, Who or what makes a Social Media Expert?, here are two different arguments for whether or not an organization actually needs one or not. Peter Shankman argues that social media is not a stand-alone profession and is merely a part of the larger marketing professional, and Rand Fishkin feels as though social media experts are deserving of more

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com0tag:blogger.com,1999:blog-28632986.post-91563855703503254332011-06-01T11:54:00.006-05:002011-06-01T13:47:29.551-05:00

Many businesses have cited low cost as a reason for moving more toward social media presence. Many businesses are actively recruiting ‘Social Media Experts’, and at a senior level.What are these experts worth as businesses scramble to get a social media presence launched? Someone has placed a figure on it. $94,600 a year for a “Community Manager” that gets this community management completed in

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com0tag:blogger.com,1999:blog-28632986.post-11811593972574207892011-05-12T08:05:00.000-05:002011-05-13T15:25:51.704-05:00

Have you ever wondered who is talking about you, or better yet, your brand or a client’s brand? Word-of-Mouth or earned media has been a long-standing high value marketing tool, but is has always been difficult at best to measure and provide some sort of tangible results to clients. It has been even more difficult to single out and identify the influencers within groups that are brand advocates.

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com0tag:blogger.com,1999:blog-28632986.post-70054230092478339852011-04-28T06:15:00.005-05:002011-04-28T06:24:03.928-05:00

Anyone who has dealt with Facebook for their business or clients businesses knows that when Facebook decides to change the way that something is done within their platform, it can send ripples, if not wakes, through your world for quite some time. Updating landing pages, converting from FBML tabs to “apps”, and all of that can eat up a fair amount of time and effort that if not built into a

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com0tag:blogger.com,1999:blog-28632986.post-6611269855419193642011-04-20T13:51:00.001-05:002011-04-20T13:57:15.867-05:00

Last week's subject was dedicated to the issue of Brand Reputation and how it can quickly and easily become a big problem if someone goes online a starts dismantling your brand via new media capabilities such as blogs, message boards, social networking sites, etc.This same form of new media can also cause anyone with a computer and a connection to wreak havoc on your brand by committing brand

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com0tag:blogger.com,1999:blog-28632986.post-88828438532881567032011-04-13T14:42:00.021-05:002011-04-13T15:05:13.373-05:00

Companies and their brands are now fighting a new, and at times, elusive small-scale antagonists more and more frequently. The age of social media, while most often looked to as a brand-building tool, has also become the weapon of choice when it comes to attacking brands and their associated reputations by dissatisfied customers, disgruntled employees, or anyone else. Virtually anyone with a

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com1tag:blogger.com,1999:blog-28632986.post-38631101335195267752011-03-15T15:42:00.000-05:002011-03-15T15:43:36.742-05:00

The Aflac duck has been silenced. For now. Gilbert Gottfried has been let go as the voice of the voice of the Aflac brand Identity. While it is understandable why Aflac would drop Gottfried, and some may say it is just as hard to understand why they hired him in 2000. But that is not what I am getting at here. Gottfried decided to make a few tasteless jokes at the expense of the Japanese people

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com2tag:blogger.com,1999:blog-28632986.post-81564290123318426442010-08-31T19:38:00.004-05:002010-09-01T00:13:38.777-05:00

Buzz words. There are tons of them, and even more people that use them. These terms are thrown around with such abandon that they lose some o their meaning. Other times they take on niche meanings that don't fully encompass the terminology.One of these terms that really gets over, or maybe under used, is "brand". In this context, I use the word in relation to marketing and advertising. The use

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com0tag:blogger.com,1999:blog-28632986.post-87664517196176803542010-08-20T15:29:00.002-05:002010-08-20T15:34:25.112-05:00

Ed. Note: Yes, I am late to the party on this. Been meaning to mention it for a while now, and am just now getting around to it...This summer, one of my favorite-er shows started a new season. The first one was great.Futurama had it way with Apple’s iPhone and more importantly the mobs of people who find a new version to be like the next coming. It makes some excellent parody and even better,

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com0tag:blogger.com,1999:blog-28632986.post-25133944463055432512010-07-21T12:32:00.006-05:002011-06-01T12:00:20.245-05:00

Any exposure is good exposure, right? If people are talking it’s a good thing. If they are talking about your product, it’s a great thing. Advertising works to generate that exposure. That “buzz”. That water cooler conversation going on everywhere. Clients love it. Agencies lust after it. Consumers love to be entertained and in some ways pleasantly surprised by a clever and witty ad campaign that

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com0tag:blogger.com,1999:blog-28632986.post-48783856448929644522010-03-20T19:32:00.003-05:002010-03-20T19:38:40.601-05:00

When do online and cell-based “social” and personal applications go too far? When does it get to the point that we really don’t need to know what you are doing every waking moment of everyday, day in and day out?While OED uses things like Facebook for the sake of marketing and sharing certain projects insights, it took a little time. The Facebook account was set up almost 2 years ago and never

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com0tag:blogger.com,1999:blog-28632986.post-66799670161662430572010-02-22T17:36:00.001-06:002010-02-22T17:36:49.500-06:00

Your marketing is your lifeline to your customers and more importantly, your potential customers. It is an integral part of what keeps your business alive. Your products and services are also critical, but if nobody knows about them, they are useless.If you were relying on someone to keep you alive, would a doctor or specialist that claims to be the “cheapest” be who you would run to? What if

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com0tag:blogger.com,1999:blog-28632986.post-23679203970856386472010-01-13T11:35:00.003-06:002010-01-13T14:23:07.227-06:00

Taco Bell Drive-Thru Diet?Well, as most businesses are not only wrangling through a tough economic down turn, they are also having to address issues related to their products and changing consumer tastes and preferences. Manufacturers must deal with an ever increasing “green” attitude and food service is taking on the consumers desire to address health related issues in regards to the perception

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com0tag:blogger.com,1999:blog-28632986.post-76104687325173817742009-05-31T16:21:00.000-05:002009-05-31T16:32:02.033-05:00

I like creative endeavors much more than any type analytical or mathematical issues. I like that creative work is not a right or wrong answer. It is open to interpretation. Here is an interpretation: BMW will spend tons of cash on a project that involves a kid that was born in South Africa, has a French accent, and looks like he grew up in south-central L.A.BMW based an entire ad campaign around

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com3tag:blogger.com,1999:blog-28632986.post-80866499706175953782009-04-16T20:32:00.000-05:002009-04-16T21:11:20.283-05:00

I have started in on what appears to be a great book.First of all, it is full of 1-2 page ‘essays’. No long drawn out chapters of ramblings and such. Very to-the-point. I like that.The first installment, or chapter, is called “Nine Secret Words”. It is just over 1 page long. That is right up my alley. It tells you the Nine Secret Words, and explains it in that short time. Amazing. I am ready to

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com2tag:blogger.com,1999:blog-28632986.post-37528609682141603112009-01-14T14:09:00.000-06:002009-01-14T14:48:05.562-06:00

Well, the first rule of advertising is to get people to notice you.* GEICO now has a new campaign that has a silent stack of five dollar bills with bug-eyes on it starting at people. The general premise is that it’s the money that you could be saving by switching to GEICO.Interesting concept. Original even. Effective? That is yet to be seen. Silly? Fairly certain. Stupid? Open to debate.The

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com1tag:blogger.com,1999:blog-28632986.post-72757218029100070892008-12-02T13:33:00.000-06:002008-12-02T13:34:16.985-06:00

By now I am sure that you have seen the spots for the Samsung qwerty equipped Propel cell phones featuring Ozzie Osborne mumbling his way through his day and only making through because he can text what he means quickly to those who cannot understand him. While I am not sure exactly what he has, some call it ‘tremors’ and others say it is a mild form of Parkinson’s, but whatever it is Samsung

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com0tag:blogger.com,1999:blog-28632986.post-70678335115059762552008-11-14T21:14:00.000-06:002008-11-14T21:32:09.777-06:00

That's a lot of money.That is what CP+B has gotten in billings from Microsoft so far.The latest challenge is an opportunity to do something, anything with the Microsoft Zune MP3 player.It's amazing what a corporation will throw at an agency to build a campaign. Hundreds of millions of dollars.I am not going to get into what it could possibly be that these people think that these agencies can or

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com0tag:blogger.com,1999:blog-28632986.post-57399504434241031472008-09-18T10:35:00.000-05:002008-09-18T11:11:58.968-05:00

Well, after another week, and a few more 'episodes' of the Seinfeld/Gates fiasco, it looks like someone started to get it. Whatever was spent on that CP+B campaign for Microsoft was a waste of cash, time, and film. Not everything can be a home-run. CP+B is a shop to envy. They are good. That is why this is so baffling to me.I am looking forward to any post-mortem from anyone close to the

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com1tag:blogger.com,1999:blog-28632986.post-47942797814283645712008-09-10T13:49:00.001-05:002008-09-18T10:35:34.469-05:00

I have had to hold off on any criticism or judgement on the new Microsoft/Seinfeld ad campaign launched by Microsoft recently. I have seen it enough times now to officially form an opinion. It's ridiculous. Seinfeld needs to just walk away. His show was and to a great extent still is funny. He has even stated that the show was a prime example of what a person with no acting talent can accomplish

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com0tag:blogger.com,1999:blog-28632986.post-35405006345525893242007-07-26T12:26:00.000-05:002007-07-26T12:35:35.205-05:00

Recently, while wandering the vast expanses of the web, I came across the blog of a local creative type fellow by the name of Dave Gray. He was talking about the impending demise of the magazine Business 2.0.Unfortunately, that is one of the few periodicals that I get, read, and enjoy the majority of its content.There seems to be a pseudo-resuscitation movement on the web via facebook to get a

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com0tag:blogger.com,1999:blog-28632986.post-47499429575081119852007-07-26T08:32:00.000-05:002007-07-26T11:16:26.076-05:00

It's been a loooong time since I have been on this...as you can clearly see. So long that a comment to a previous posting has gone unnoticed for quite sometime now.The only reason that I mention that is because a person, a main character actually, in that posting reponded shortly after the entry was made.1. I appologize to Mr. Westhoff of the Riverfront Times for calling him "Russ". His name is

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com0tag:blogger.com,1999:blog-28632986.post-1152755871157811222006-07-12T20:53:00.000-05:002006-07-12T20:58:50.860-05:00

We have been contemplating a short film based on the new Mustang. It involves boththe new car and the 1967 version that the cars design is based on. Looks like we have a reason to actually get it into production. Videomaker magazine is having thier short film competition again this year, and it's an open competition. Meaning that it can be based on anything as long as it is no longet than five

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com0tag:blogger.com,1999:blog-28632986.post-1151589491993843152006-06-29T08:22:00.000-05:002007-07-26T08:32:17.255-05:00

I call Bullshiat. In March a well known St Louis establishment known as The Pageant held a music event known as "The Loop Underground" [ed note: the 'loop' refers to the area in STL known as the Delmar 'Loop']. A trendy and rather upscale part of town known for long established music venues and restaurants, as well as renovated living space and large majestic older homes.Four acts were performing

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com1tag:blogger.com,1999:blog-28632986.post-1151351035529057832006-06-26T14:42:00.000-05:002006-06-26T15:05:19.610-05:00

let there be video...and there was video.Until then:ONE EYED DOG PRODUCTIONS

One Eyed Dog Productionshttp://www.blogger.com/profile/07007178953956308240noreply@blogger.com0