31 May 2009

An "Expression of Joy", or just a big payday for making a mess?

I like creative endeavors much more than any type analytical or mathematical issues. I like that creative work is not a right or wrong answer. It is open to interpretation.

Here is an interpretation: BMW will spend tons of cash on a project that involves a kid that was born in South Africa, has a French accent, and looks like he grew up in south-central L.A.

BMW based an entire ad campaign around this … individual having a large piece of white medium placed on the floor of a warehouse and a driver would drive a Z4 roadster around with remote controlled paint nozzles spewing paint on the tires and they make curvy lines all over the floor. Then this other nozzle, this ‘artist’, stands out there spinning around squeezing pain out of milk jugs onto the floor. This then warrants a half-hour show on Discovery HD Theatre and a big ‘exhibit’ in NYC. I have seen pre-schoolers throw temper-tantrums with paint, milk, juice, whatever in their hands had have the same effect as him. What warrants any type of credibility for this clown?

This is called the “Expression of Joy”. Well if that is the case, I have seen tons of expressions of joy on the roads of America for years. It happens when someone drives through wet paint stripes on the road and start switching lanes. Here's some joy right here.

This was a 9-day process. Watch any of the video [ie: “the Making Of” link at the bottom of www.expressionofjoy.com and you will see some of the intense preparation that went into this. Adding remote sprayers to the car, lighting, cameras and field monitors everywhere. Letting some idiot hold a piece of wood with 2 crayons attached to it so he can ‘exercise’ his artistic prowess on a piece of paper and layout some lines as they might look as the car puts the paint down. Hey genius: that car is set up to drop any one color from one tire…not 2 tires. Your little wooden wonder is actually not accurate.

This is the great part of creative work…there’s going to be some who don’t like it, and so what. He got paid big money to make a mess and got big exposure as a bonus. W00t!

3 Comments:

Anonymous Anonymous said...

Your blog keeps getting better and better! Your older articles are not as good as newer ones you have a lot more creativity and originality now keep it up!

January 5, 2010 at 9:26 PM  
Blogger One Eyed Dog Productions said...

Thank You. I am trying to allocate more time to this. As you can see, it's not been very effective, but I am still trying. While I will never lock out Anonymous commenting, please, let me know who you are. I like knowing who everyone is whether you agree of disagree with me.

January 13, 2010 at 11:56 AM  
Blogger One Eyed Dog Productions said...

That would actually be: "whether you agree OR disagree with me..."

January 13, 2010 at 12:02 PM  

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