Facebook Studios

Anyone who has dealt with Facebook for their business or clients businesses knows that when Facebook decides to change the way that something is done within their platform, it can send ripples, if not wakes, through your world for quite some time. Updating landing pages, converting from FBML tabs to “apps”, and all of that can eat up a fair amount of time and effort that if not built into a client contract can cost you money.

At face value, it looks like Facebook has started to take a step toward making these transitions a little easier. Last week, Facebook Studios went live. It is billed as a community where agency creative can “share ideas, comment on campaigns, and learn what it takes to create a successful page for a brand.” I certainly hope it revolves around the third point the most, and does not become a breeding ground for back-slapping and ‘atta-boys’ and truly allows and fosters an environment that ideas can be shared and both successes and failures can be analyzed and learned from. This concern stems from the site content centers around a spotlighted campaign, six campaigns in a gallery, and a “most popular” section. All of this is then followed by the “learning lab” at the bottom.

Here’s to learning….

Tod O'Brien

Director of Creative Services

One Eyed Dog Productions

www.oneeyeddog.com/