Social Media Tracking

Have you ever wondered who is talking about you, or better yet, your brand or a client’s brand? Word-of-Mouth or earned media has been a long-standing high value marketing tool, but is has always been difficult at best to measure and provide some sort of tangible results to clients. It has been even more difficult to single out and identify the influencers within groups that are brand advocates. These are the 10% that the other 90% are watching. They are the ones who tend to be early adopters and very vocal in their opinions of brands that they are fond of. They are the people that marketers strive to identify and utilize due to the inherent power of word-of-mouth marketing.

Social Media has taken the traditional earned media and completely changed how consumers communicate about brands. In many ways the measurement of brand chatter, and identifying the ever-important brand advocates, has remained even more difficult since the amount of talk had expanded exponentially.

While many developers have been designing was to quantify actual online WOM [actionly, unilyzer, etc.], ReSearch.ly has an interesting online interface that allows you to search Twitter traffic by keywords, filter by gender, date & time, location, and by whether the comments were positive or negative all in real-time. They allow for 10 free searches and the system archives 1,000 days of data, and perhaps the most important feature is the ability to single out community influencers.

The concept is interesting and holds some degree of promise for online marketers that have always had to wait for more traditional results to come in regarding digital advertising efforts. This PeopleBrowsr might just make your life a little easier.