14 November 2008

$300M in billings

That's a lot of money.

That is what CP+B has gotten in billings from Microsoft so far.

The latest challenge is an opportunity to do something, anything with the Microsoft Zune MP3 player.

It's amazing what a corporation will throw at an agency to build a campaign. Hundreds of millions of dollars.

I am not going to get into what it could possibly be that these people think that these agencies can or will come up with that is worth that kind of money or what super-human abilities that they have are, especially after the whole Sienfeld fiasco earlier this year.

Anyway, congratulations to CP+B on the deal. And that is only one of their clients.