Overload+

Some have estimated that the human brain, when compared to modern mechanical memory storage devices, can store something along the line of 2.5 petabytes [a million gigabytes] of data.

It has been said for years that we as humans do not utilize nearly all of our brain function. The recent movie Limitless addresses this and looks at what might be possible if we could access all of this capacity by taking a drug called NZT.

Does anyone have any NZT that I can have?

Google+ has been all of the rage as of late and Google has made a fairly good attempt at generating demand from curiosity by limiting access [and thus creating scarcity] by making it an invitation only type of event, a-la gMail years ago. Google+ may be the latest and greatest, but I am too buried in life, professionally and personally, to dedicate much, if any, time to this right now.

Maybe some time soon I will be able to delve deeper into it, but can’t see having the time to dedicate to another ‘social media’ tool that will take hours to set up and maintain in the name of having another marketing channel for OED. This may change quickly if Google+ over-runs all of the Facebook marketing real estate that has been developed over the past couple of years. I didn’t touch Facebook, after setting it up, for a couple of years until it really made sense to do so in 2009. Much in the way that design and development practices are dictated by browser usage on your site, marketing efforts via social media are dictated by who is using the media, and how often they are using it. I guess I had better go see if the OED MySpace page needs updating since 2006.

NZT, anyone?


Tod O'Brien
One Eyed Dog Productions
www.oneeyeddog.com
digital . delivered

The Youth Marketing Today YouthLetter® will start going out in the next week. Robyn has addressed some interesting topics involving marketing that is both directed to, and involves young people in the creative.